firm news

Mark  Blunden
Mark Blunden,
Boyes Turner advises on £30m+ acquisition of Brand View by Ascential plc  
19 September 2018

Boyes Turner got September off to a flying start with the completion of a deal advising the founder shareholders of Brand View on the disposal of shares of this UK and US technology business, securing an initial sum of £29.8m on its sale to global specialist information company Ascential plc. The deal is worth a further £8.2m payable subject to the achievement of targets for future subscriptions.
Boyes Turner teamed up with Spectrum Corporate Finance - corporate finance advisers to the Brand View founders - to advise on the deal and ensure value was maximised for all parties. Brand View were also supported by FLB Accountants in preparation for this complex transaction and in completing the deal.
Mark Blunden, Partner and Head of the Commercial and Technology group at Boyes Turner, said:

“Helping innovative entrepreneurs realise the value of their efforts through sale to new owners who can take the business on to the next level is always one of the most satisfying parts of the job. We were delighted to work with Spectrum Corporate Finance to ensure that the acquisition by Ascential went smoothly and worked well for all parties. Ascential offers the ideal home for Brand View, whose comprehensive price and promotion expertise, and coverage of store-based activity for both retailers and manufacturers fits neatly with the broader eCommerce analytics offering and other complementary services.”

Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems we recommend that professional advice be sought.

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