With GDPR in full swing, marketers are well-versed in the rules around protecting consumer data and the rights concerning consent to personal data use. However, the upcoming e-Privacy Regulation is not yet on the radar of many, posing yet another risk to the way marketers will need to refine their policies to understand the use of personal data and privacy protection through electronic communications.
Helen Dobson of our Commercial and Technology Team spoke with MarTech Advisor to discuss what marketers need to know about this regulation as it makes its way through the EU Legislature.
The article looks at what areas of communication will be impacted, what marketers should understand about consent, as well as the role consent will play with regards to cookies.
Read the full article here.
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