Innovations in the leisure & hospitality sector such as comparison and review websites have had a big impact and shifted power to customers but the General Data Protection Regulation (GDPR) is set to shake things up further.
The GDPR, which is coming into force from 25 May 2018, aims to give new data rights to individuals, principally by fundamentally altering the way businesses approach the collection, storage and manipulation of data, and requiring companies to embed data privacy into their processes and systems.
Sarah Williamson, partner in the Commercial & Technology team, explored the implications for critical aspects such as guest privacy in a recent article for The Caterer magazine.
"A flood of data subject requests is possible, be it access requests from current or former employees, or requests from customers wanting to see what information is held about them or to have it removed", Sarah writes in the article.
"To minimise any resulting disruption, you need to know where data is held and to have processes in place to quickly access, amend and remove it as necessary. You need to be ready to respond to enquiries and formal requests in a way that builds trust. And, conversely, to ensure that distrust doesn’t lead to a haemorrhaging of usable data from your business".
To read the full article, click here.
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