Multi-million pound fines and the impact on large corporations have drawn a lot of the limelight when media discusses GDPR, but the changes will likely be just as significant for SMEs.
While there are risks if SMEs fall foul of the rules, the reality is that - if approached correctly - the new regulation can make a business of any size more efficient, secure, responsive and customer-focused.
For instance, Sarah Williamson, partner and GDPR expert at firm Boyes Turner, told Computer Weekly in a recent article that GDPR presents SMEs with a great opportunity to be more focused with their marketing.
“All organisations have huge marketing databases at the moment, and no one really knows exactly what they do with that data and why. You might get little value from marketing to thousands of people, but if you can target individuals that genuinely want to hear from you, you’ll probably gain a lot more business,” she says.
The GDPR should be seen as a chance for SMEs to streamline their data, to take a step back and revaluate their business processes and identify a more effective data protection strategy.
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