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Marketers face big fines if they don’t prepare for GDPR
05 June 2017

With less than a year to go until the General Data Protection Regulation (GDPR) comes into force, a plethora of surveys all appear to be pointing in one direction – marketers are not yet ready for what lies ahead.

The editor of Digital Marketing Magazine has recently highlighted the worrying results of a survey conducted by email service provider, Mailjet. It has found that just 17% of marketers have taken every recommended step towards compliance. More worryingly, the survey has highlighted that a number of misconceptions still exist around consent and the applicability of the GDPR to B2B marketing.

The survey mirrors the findings of the DMA. Their recent report showed that marketers feel less prepared now in May 2017 than they did in February  this year – with only 55% now saying they feel on course to meet their obligations (down from 68%). They also highlighted that B2B marketers are behind their B2C counterparts. Consent is the greatest concern of marketers (DMA - GDPR and You: Chapter 2 February 2017). 

With the ICO taking data breaches seriously (as recent fines have shown), an increased awareness in the general public about the rights they have regarding Data Protection and uncertainty around the scope of the new ePrivacy Regulation due to enter into force at the same time as the GDPR, data protection is something that all businesses should be taking seriously.

Boyes Turner can help you understand your obligations and set you on the road to compliance. We are hosting a series of webinars aimed at addressing some of the uncertainties that still exist. We can also help you on your journey towards compliance. We can help you to: map your data to identify what data you hold, and what you do with it; identify the gaps in your business’ GDPR compliance and assess the risks those gaps present; review existing data processing contracts; and draft new policies for compliance.

To find out more please contact Sarah Williamson at [email protected]. If you would like to attend our next webinar aimed at marketers on 29 June please email [email protected].

Consistent with our policy when giving comment and advice on a non-specific basis, we cannot assume legal responsibility for the accuracy of any particular statement. In the case of specific problems we recommend that professional advice be sought.

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