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EU data protection reform and GDPR - how will GDPR impact marketing?
This webinar is relevant to CMOs, marketing directors, sales directors, marketing managers and business development managers.
Join us for a webinar focusing on EU data protection reform and the new General Data Protection Regulation.
After four years of debate, the EU General Data Protection Regulation (GDPR) has now been signed and will apply from 25 May 2018.
The GDPR will have implications for all businesses and, with potential fines of up to 4% of global turnover or €20m, this legislation is not to be ignored. Businesses should start to take steps now in order to ensure compliance in a years' time.
We will take you through the key provisions in the GDPR that will affect the way you market your business, including:
- The need for Marketers to ensure that they have a legal basis for processing
- The information needed to be given to data subjects
- The application to B2B and B2C marketing
- Record keeping
- Third party databases
- Legacy databases
This webinar is live with a listen again facility.
If you have any queries, please email [email protected].
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