A company’s brand is its most valuable asset. Despite its intangible nature it can drive real commercial value and be a critical component of future success. Creating, establishing and building a brand can be expensive and requires proper care and protection at every step of the way. It is important that your chosen brand can be legally protected and that it does not infringe the rights of a third party.
Boyes Turner’s Brand Guardianship team understands how important your brand is and its potential as an asset for your business. We work closely with our clients to identify, register and protect brand rights . Whether your brand is new or established or if you are expanding into new markets or sectors, we can ensure your rights are protected and optimised for commercial exploitation.
If, like us, you believe that your brand could give your business the edge and is of real commercial value, let us use our diverse experience and expertise to help you protect and build it.
At Boyes Turner, we specialise in creative, innovative and commercial solutions to develop and protect your interests. We help you to stay a step ahead in the fast-paced and constantly changing world of business.
Whatever the size or stage of development of your business, talk to our team who will work with you to ensure that you can focus on building your brand, confident in the knowledge that it is protected.
Our expert commercial lawyers offer a broad range of specialist services to help you protect your brand in the most efficient and cost-effective way, including:
Creating and establishing a brand can be expensive. It’s important that your chosen brand can be legally protected and does not infringe a third party’s rights. We provide advice regarding trade mark availability, registration, management, watching and protection.
We offer review services to ensure that brand elements you propose are available for use and can be protected.
Advice and registration support for protection of brand rights in all relevant jurisdictions, including clearance searches and advice on the most appropriate goods and services classes in which your business should register a trade mark.
Record keeping solutions to demonstrate ownership of key brand elements.
We manage trade mark portfolios and provide a watch and notification service to ensure brand owners can be proactive in protecting their rights.
We coordinate fast and effective enforcement on your behalf if any infringement is identified.
Our brand guardianship team works with a wide range of businesses from enterprising start-ups, to large, global and listed companies. Our clients benefit from the expertise, experience and knowledge of our experienced team of specialist lawyers.
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