Close

How can we help you?

Search for a legal service, topic or question

Chloe Fernandez

Paralegal

Download vCard
image of Chloe
Contact

Chloe Fernandez is a paralegal in the Boyes Turner’s commercial and technology teams. She is a qualified CITMA Trade Mark Paralegal and is responsible for the filing, prosecution and registration of trade marks. She helps clients protect and maximise the value of their intellectual property rights, both in the UK and internationally.

Chloe became a member of the Chartered Institute of Trade Mark Attorneys in 2011.

As well as trade mark portfolio management and all aspects of trade mark maintenance, Chloe assists clients in protecting and enforcing their intellectual property rights, regularly preparing cease and desist correspondence, negotiating co-existence agreements and drafting IP assignment documentation. She also supports clients in trade mark opposition proceedings and undertakes detailed evidence-gathering exercises to establish acquired distinctiveness and strengthen trade mark protection. Chloe has a wide network of overseas associates so can assist with the protection of trade mark rights internationally.

Chloe also supports clients in relation to IP due diligence and matters arising from corporate transactions, providing practical assistance in reviewing and evaluating IP portfolios to facilitate informed commercial decisions.


Chloe's key cases

A few of Chloe’s key cases include:

  • Guiding global water filtration leader on its rebrand, including reviewing target markets, clearance searches and securing trade mark registrations.
  • Advising global water treatment company in respect of its UK and EU trade mark portfolio.
  • Negotiating and securing undertakings in relation to use of a confusingly similar trade mark on behalf of our client, who is a well-known figure in the field of psychotherapy and mindset coaching.
  • Trade mark portfolio management for leading digital automotive marketplace, including trade mark and domain name watching services and enforcement of its rights.
  • Overcoming an absolute grounds objection based on lack of distinctiveness.
 
 
 

Chloe's awards and recognitions

  • Band 2 – Information technology, group – Chambers
  • Band 1 – IT and telecoms, South East, group (12 years+) – Legal 500
  • Band 2 – Media & Entertainment, South East, group – Legal 500
  • Band 2 – Intellectual Property, South East, group – Legal 500

Chloe's accreditations

  • Chartered Institute of Trade Mark Attorneys (CITMA) member
  • Certified CITMA Trade Mark Paralegal

Chloe Fernandez's expertise

Commercial

Our specialist commercial lawyers are committed to driving business success through legal advice and support for all your commercial, strategic...
Click here

Brand protection

Whatever the size or stage of development of your business, talk to our team to ensure that you can focus...
Click here

Commercial Contract Lawyers

Specialists in commercial contracts & agreements, managing risk, optimising relationships to increase profitability & accelerate growth.
Click here

Regulatory & compliance

Data Protection Solicitors providing expert legal advice on compliance, breaches, audits, and regulatory investigations.
Click here

Trademarks

Expert UK trade mark solicitors offering brand protection, trademark registration, and legal advice to safeguard your businesses assets.
Click here

Contact Chloe Fernandez

Please complete the enquiry form and Chloe will respond to your enquiry as soon as possible.

Or get in touch by phone:

0118 952 7120

Related insights from Chloe Fernandez

View all
Insight

Podcast

Video

Trade mark co-existence agreements: Considerations for brand owners

A recent decision by the High Court in the case of C & J Clark International Limited (trading as Clarks) v Trek Bicycle Corporation has served as a reminder of the importance of keeping to...
Read more
Insight

Podcast

Video

Why a trade mark watch is a valuable tool in safeguarding your IP rights

A trade mark watch is crucial in the protection of your brand and provides a cost-effective way to prevent the dilution and loss of trade mark rights. A watch ensures the early detection of identical...
Read more
Insight

Podcast

Video

Cracker Barrel logo backlash – Lessons for businesses considering a rebrand

Whilst company branding is often updated and modernised over time, Cracker Barrels recent decision to completely overhaul its much loved Old Country Store logo couldnt have gone any worse. The restaurant and gift store chain...
Read more
Insight

Podcast

Video

IPR in Bona Vacantia: Intellectual property and legal insights

Bona vacantia, which translates asvacant goods, is the term used when, on its dissolution, a UK companys assets pass to the Crown. It is a similar legal process to when an individual dies intestate with...
Read more
Insight

Podcast

Video

Surprise ruling in sky trade mark case impacts broad goods and services terms and lengthy trade mark specifications

The long-running trade mark dispute between Sky plc and SkyKick, Inc., which began in 2016, has concluded in a landmark ruling from the Supreme Court. The decision has significant implications for new trade mark filings,...
Read more
Insight

Podcast

Video

Does your UK trade mark have a UK Address for Service? The UK IPO updates its stance on enforcement

On 1st January 2024, the UK IPO introduced its new rules requiring an Address for Service (AFS) in the UK, Channel Islands or Gibraltar for UK trade marks (including International Registrations designating the UK). Under...
Read more
Insight

Podcast

Video

Is your brand name capable of trade mark protection?

A companys brand is often its most valuable asset, driving real commercial value. Investing in intellectual property is sometimes seen as an unnecessary expense, however, more and more businesses are now investing in IP protection...
Read more
Insight

Podcast

Video

Intellectual property in e-commerce – protecting your brand rights

E-commerce has grown rapidly over the past decade, accelerated by the COVID-19 pandemic, which significantly altered purchasing habits and fast-tracked the shift to digital shopping by an estimated five years. Online marketplaces have become rife...
Read more
Insight

Podcast

Video

Twitter’s bold rebrand to X – What are the risks of changing an established brand?

Twitters recent rebrand to X and abandonment of the iconic bird logo caught people by surprise. Opinions were divided: was it an irrational move, or could it breathe new life into the platforms profile in...
Read more
Insight

Podcast

Video

Navigating trade mark protection in the Metaverse

The metaverse is the latest hot topic of conversation in the business world. Catapulted to the front of the tech industrys thinking in the past few years by the cryptocurrency and NFT boom and more...
Read more