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Role Description

This is a great opportunity for an ambitious Digital Marketing Manager to join a fast paced but friendly team based in Reading.  Reporting into the Head of Marketing & Business Development you will be responsible for planning, developing, implementing, and managing the overall digital marketing strategy.

The ideal candidate for this role will be a strong Digital Marketer with at least 5 years’ experience. You will be a proactive ,organised and self-motivated individual, with broad experience across a number of digital channels including PPC, SEO, email and social media marketing, to website management.

Experience/ Attributes required

  • Minimum 5 years + digital marketing experience
  • First class project management skills and ability to deliver to deadlines consistently
  •  Ability to use PhotoShop, Premiere Pro, Canva, InDesign
  •  Experience B2C and B2B digital marketing
  • Experience of digital upskilling and coaching line reports
  • Proactive, positive and collaborative mindset
  • Strong experience of SEO at both strategic and operational level
  • Strong experience of paid digital advertising via search networks and social
  • Software skills including CMS platforms (Drupal, Concrete 5); SEO tools; web analytics and basic HTML coding
  • Experience of using e-marketing tools such as Vuture
  • Able to explain complex ideas clearly and concisely
  • Strong verbal communication and presentation skills
  •  Some knowledge of video and podcast editing

Work type:

  • Leading on B2C Boyes Turner Claims and Boyes Turner firm site ongoing improvements to functionality and performance
  • Developing and delivering the firms digital marketing strategy
  • Optimising content and analysing content performance on Boyes Turner Claims site
  • Applying SEO best practice and sharing knowledge with the wider marketing team
  • Providing expert guidance and technical support on all forms of digital marketing providing strategic advice and recommending new ideas
  • Creating and executing organic and paid campaigns
  • Co-ordinating activity to drive traffic, generate leads and maximize engagement from various inline channels including SEO, Social, Paid Search and Email Marketing
  • Leading on user journey testing to identify ways to deepen engagement
  • Leading on the delivery and evaluation of digital KPI reporting to guide and inform digital marketing optimization and content management
  • Developing tracking strategies to attribute leads
  • Day-to-day management of the digital marketing executive
  • Remaining up to date on digital marketing trends and proactively coaching and developing skills of line reports
  • Building strong working relationships with e-marketing and digital agencies


  • 25 days holiday
  • Pension scheme with a 4% employer contribution and the employee pays 4%
  • Life Assurance - 5 x final salary
  • Travel season ticket loan scheme available
  • Cycle to work scheme
  • Discretionary bonus scheme
  • Weekly wellbeing hour (non contractual)
  • Take your dog to work (non contractual)


Team structure

  • Head of Marketing & Business Development
  • Digital Marketing Manager
  • Digital Marketing Executive
  • Business Development Manager
  • Events Executive
  • Senior CRM Execuitve 
  • Marketing Administrator

Other information

Boyes Turner’s Employment team is ranked in Tier 1 by Legal 500.  Its partners are recognized as experts in their field. The Group is innovative and seeking to find ways of developing its offering and services to clients harnessing all modern technologies.

We have excellent working conditions and a modern, forward thinking, friendly team.

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We have been voted as the leading UK regional law firm to work for in the South East by the Best Company Survey published by the Sunday Times in 2006 and best law firm to work for in the South East for three years in a row.

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